SEO Leap: Simple Strategies to Move from Page 2 to the Top

Ranking on page two of Google is like you are a step away from the success but still missing out. It might look like you’re doing well but the truth is, according to research over 90% of people don’t make it past the first stage of search results. This means your website is stuck on page 2 and its not getting the traffic it deserves,

But you don’t need to worry, if you’re on page two it means you’re already halfway there. With some SEO strategies, you can move to the top and get noticed. You only have to make small improvements to your content ,backlinks and user experience , and you can make a big difference in your ranking.

In this blog, we will discuss some simple steps to help your website move from page 2 to the top. These tips will help you boost your search visibility, attract users, and get the results you want. 

Why Being on Page 2 Isn’t Enough

Page 2 may seem close to page 1, but in reality, it doesn’t get much attention. Here’s why:

  • Most people click only on the first 10 results.
  • Websites on page 1 get more clicks and visitors.
  • Ranking higher builds more trust with your audience.

The good news? If you’re on page 2, you’re already close. You just need a few improvements to climb up.

Step 1: Find the Pages That Can Rank Higher
First, figure out which of your web pages are already ranking between positions 11 and 20. These are your best chances to improve.
How to find them:
  • Use tools like Google Search Console, or SEMrush.
  • Look for non-branded keywords with good search volume.
  • Focus on pages that already have some links or authority.
This helps you focus on pages that just need a small boost to reach the top.
Step 2: Fix On-Page SEO Basics
Simple on-page changes can make a big difference. Here’s what to work on:
  • Update Title and Meta Description
  • Use Headings Correctly
  • Match User Intent
  • Improve Readability
  • Add images to keep it engaging.
Step 3: Refresh and Expand Your Content
Google favors material that is new, thorough, and useful. Your material might not rank highly if it is too short or out of date.
How to improve:
  • Add FAQs, new stats, or latest examples.
  • Check top-ranking competitors—see what they include that you don’t.
  • Match or surpass the word count of the top 5 results.
Keep your content relevant and easy to understand.
Step 4: Use Internal Links
Internal linking helps Google understand your site and makes your target pages stronger.
Best ways to do it:
  • Add a link to your target page from your popular pages.
  • Use keyword-rich anchor text (the clickable words).
  • Make sure the linked content is related.
This helps spread link value and improves your SEO.
Step 5: Get Quality Backlinks
Backlinks (links from other websites) are still a key factor in Google rankings.
How to get them:
  • Write guest posts on other blogs.
  • Ask websites that link to similar content to link to yours.
  • Use tools like Ahrefs to find backlink opportunities.
  • Turn brand mentions into backlinks (by asking the site owner to add a link).
Even a few good backlinks can move your page from position 12 into the top 5.
Step 6: Improve page speed and mobile Friendliness
Your rating may suffer if your website is slow or difficult to use. Google wants users to have a smooth experience.
What you can do:
  • Compress images to load faster.
  • Use caching and minify code (CSS, JavaScript).
  • Test your site with Google’s Mobile Friendly Test.
A fast, mobile friendly site keeps visitors happy and helps you rank better.
Step 7: Add Schema Markup
Schema is extra code that helps Google understand your page better and show rich results (like FAQs or star ratings).
Types of schema to use:
  • FAQ schema to show questions in search results.
  • Review schema for product or service pages.
  • Article schema for blog posts.
This can increase your click rate, even if your ranking stays the same.
Step 8: Track and Improve
SEO isn’t something you do just once. Continue to monitor your results and make any changes that are required.
Keep an eye on:
  • Keyword rankings
  • Click-through rates (CTR)
  • Bounce rates and time on page
  • Conversion rates
Use tools like Google Analytics and Search Console to see how users behave and what can be improved.
SEO tips to help you move from page 2 to page 1

Bonus Tip: Combine Similar Pages

If you have many pages about the same topic, they might compete with each other. It’s better to combine them into one strong page.
Steps to do it:
  • Pick the page that performs the best.
  • Merge the other content into it and remove duplicates.
  • Use 301 redirects to change the old pages to the new ones.
This gives Google one strong page to rank, rather than splitting the power across many.

Final Thoughts

If your site is stuck on page 2, don’t worry, you’re almost there. With the right SEO actions, you can move up to the first page and get good results.
Focus on:
  • Fixing on-page SEO
  • Updating and expanding your content
  • Getting quality backlinks
  • Improving speed and mobile usability
Make small changes at first, observe your development, and never stop learning. Your website can get to the top and stay there with time and effort.
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